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/MARKETING INFORMATION

The “marketing information” is the most business professional category of the blog.

The section contains articles with the business operator’s and stakeholder’s points of view.

So, here, you can find marketing information regarding the target countries of the Organicity project: USA, Thailand, Vietnam, Singapore, Indonesia.

Organic Food Market in Southeast Asia

The characteristics of the organic food market in South East Asia and the opportunities for European organic producers. Southeast Asia is today a good area to make business and to export food products. The countries of this area are different but present similar characteristics in terms of consumers’ consumption. Asia has the third-largest market for organic [...]

2020-05-22T13:53:47+00:00May 22nd, 2020|MARKETING INFORMATION|

10 reasons to join Organicity as a European organic brand

Discover the reasons to promote the organic products of your company with Organicity Here's a list of ten reasons why your organic certified European company should join the Organicity project. All inclusive exhibitions. Booth design, badges, contacts: we take care of everything. Cozy booth at an affordable price.  b2b network contacts shared among all the companies [...]

2020-03-02T11:24:00+00:00March 2nd, 2020|MARKETING INFORMATION|

Consumers’ behavior on organic food in Vietnam

Pro-environmental behavior and organic food consumption in Vietnam This is our analysis about consumers’ habits on organic food in Vietnam. We strongly believe in the promotion of organic food and to do it, he most important factor is the awareness of consumers. A research conducted in 2019 investigates the integrative effects of consumers’ personal factors and [...]

2020-05-15T08:15:01+00:00November 29th, 2019|MARKETING INFORMATION|

Why Bangkok could not be Thailand’s capital anymore

Thailand's government is now considering moving the capital from Bangkok Like Indonesia, also Thailand's government is now considering moving the capital from Bangkok to Nakhon Nayok, a province 100km from the capital.⁠ As reported by the Guardian, according to a 2018 study on the world’s worst traffic, Bangkok was ranked eighth, one place behind Jakarta, for [...]

2020-05-15T08:29:59+00:00October 2nd, 2019|MARKETING INFORMATION, WHY ORGANIC|

Organic food in Vietnam: why is the ideal country to export

Why Vietnam is the perfect country to start exporting organic food right now. The market of organic food in Vietnam is growing slowly, but constantly. Organic farming in Vietnam already started to develop in the mid 1990s. However, until the late 1990s, the initiative to do organic farming was still very low. The organic area was [...]

2020-05-15T08:32:54+00:00August 27th, 2019|MARKETING INFORMATION|

The action strategy of Organicity

Organicity is a cultural project that realizes a promotional plan throughout 36 months, with a proper action strategy. Organicity's action strategy and performance are similar in all targeted countries, but include a combination of activities specifically modulated according to the local contexts. The target of the Organicity project 1) End users, consumers 2) Agribusiness operators: importers, [...]

2019-10-11T08:07:38+00:00July 8th, 2019|MARKETING INFORMATION|
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