Organicity
an organic food project
Organicity goals
One project, many products
Discover a whole organic world from EU
Organicity 2019 – 2021 contributes to increasing competitiveness and consumption of EU organic products as well as their market share in target third countries, as the USA and selected Southeast Asian countries: Singapore, Indonesia, Vietnam, and Thailand.
READ MORE ABOUT THE TARGET COUNTRIES OF THE ORGANICITY PROJECT
The project aims at:
- promoting the high quality of European organic food products
- increasing global awareness on organic products
- creating new links between producers, buyers and final consumers
The project also aims at increasing the confidence of consumers, importers, distributors and restaurateurs in each target countries in EU organic products, by informing them about the peculiar characteristics of organic farming products, in terms of:
- nutritional aspects as a component tied mainly to eating habits;
- the taste, the way of cooking and of consuming and the main combinations between the different products, in order to transfer the know-how about the consumption of EU organic products to the target groups.
The project includes several promotional activities:
EU organic
weeks
These are special events, mainly conceived to take place in high-quality supermarkets, hypermarkets and shopping malls. We’ll be pleased to welcome and meet the consumers who want to taste the products there.
Networking
dinner
A truly B2B event that targets operators met during the fairs and the promotional activities, as well as the main media operators and food bloggers of each country. Everybody loves cooking, and we love that too! The networking dinner will feature a cooking show with a celebrity chef.
Online & offline
promotion
Website and social networks are the first steps in an extensive communication strategy. Organicity is meant to spread the word through press releases, advertisements, digital networking and much more. Have a look at the section dedicated to our media plan news.
Incoming
missions
The Organicity project works on B2B meetings in Europe with sector operators as buyers, HORECA, retail purchasing managers, wholesalers, catering managers, importers, reporters and opinion leaders. This activity aims to follow up the most promising relationships.
Organicity promoters
The project is managed by two European non-profit organizations:
Bioagricoop s.c.r.l. is an Italian non-profit organization born in 1984, which operates for the promotion, training and research in organic agriculture and sustainable development with different teams of experts and universities, both at national and international level.
Bioagricoop organizes training on national and international organic standards and regulations, organic and sustainable agriculture, targeting operators, technicians and inspectors. It also promotes networks of organic operators, consortia and temporary companies associations.
Bioagricoop participates, as project leader or project partner, in national and international projects, usually co-financed by the Italian state or by the European Union, such as Organicity.
Polska Ekologia is a Polish non-profit organization born in 2006, which contributes to the promotion and development of organic farming, producing and processing of organic food both at national and international level.
Polska Ekologia organizes seminars, conferences and training activities on national and international organic standards and regulations, organic and sustainable agriculture.
In cooperation with different teams of experts and universities as well as with the Ministry of Agriculture, Polska Ekologia manages research activities aimed at finding better solutions and innovative methods in the field of organic agriculture and sustainable development.
Organicity provides single brands with the opportunity of being part of a wide framework devoted to the European organic certification.
More specifically, the project combines two different sides of the European culinary tradition:
thanks to Organicity, the Mediterranean area meets the culinary tradition of Middle Europe.
The result is an outstanding high quality food project, 100% organic certified
The Organicity project is co-funded by the European Commission, In particular by Chafea: Consumers, Health, Agriculture and Food Executive Agency
Target countries
MAP
