ORGANICITY PROJECT IN CHICAGO SUPERMARKETS
THE EUROPEAN ORGANIC PRODUCTS WEEK in the USA took place in 2 POTASH SUPERMARKETS in Chicago USA on 3 weekends. Potash on State and Potash on Clark. The 03/09, the 03/10, and the 07/10 2022. It also took place in 2 VALLI PRODUCE SUPERMARKETS in Chicago USA on 3 weekends. Valli Produce on Glendale and Valli Produce on Hoffman estates. The 03/09, the 08/10, and the 09/10 2022.
On this occasion, the Organicity Project’s promotional material was showcased and displayed to generate awareness and engage with American customers. At the same time, special food products were displayed in a series of tastings and show-and-tell sessions as an educational approach to helping consumers discover European Certified Organic Products.
Both events received a wide audience, and it was a great opportunity to understand the consumer’s habits and needs in the American market. Chicago is a great platform due to its multicultural population and foodie culture.
