ORGANIC FOOD ON THE RISE IN THAILAND
Thailand is widely known for its extensive food culture, with many restaurants, influencers, and bloggers, also known as “the world’s kitchen”. In recent years, there has been growing awareness about food and health in Thailand, with an eye to buying Organic or Naturally produced products.
That is why Thailand can be considered a ‘gateway to Asia’ open to welcoming international brands. From an inclination to try Organic foods and foreign specialties, this market is a great source of inspiration when it comes to promoting new products abroad and will be sure to open up new possibilities in the future.
The consumption value of healthy foods and beverages in Thailand was estimated to amount to more than 100 billion Thai baht[1], indicating an increase from the previous years. These include organic foods and superfood products. In 2021, the consumption share of organic packaged food and beverages in Thailand was 0.4 percent of the total health and wellness products consumption value[2] and was forecast to slightly increase over the next few years.
[1] https://healthyfoodasia.com/organic/
[2] https://healthyfoodasia.com/organic/
