AMERICAN MARKET IS FRUITFUL
Organicity Project entered the American market by attending a very important trade fair for the entire Organic Food Sector and Natural products in general: Expoeast 2022 in Philadelphia.
More than 1,200 exhibitors and nearly 18,500 attendees enjoyed this year’s show making it an engaging event, where to meet importers, exporters and buyers through a clear networking system.
The latest trends and innovations were highlighted, including the food and wellness industry. There was a clear focus on searching out products that were both sustainable and appealing to consumers. The Organicity stand was a great place to taste European Organic Products and promote them in an American platform.
At this year’s event, there was a keen interest in waste diversion, social and local community impact, and the event footprint at large, as Informa Markets’ New Hope Network announced its first carbon neutral certification pursuit at this year’s show.
Furthermore, as stated by Lacey Gautier, VP Events, Natural Products Expo, “Sustainability is intrinsic to natural products,” underlining the industrie’s effort to encompass sustainable practices from production to sale.
Overall, the fair was a positive event, including a special ‘Networking Dinner’ aimed at business partners where to exchange more information about the green leaf EU certification and European Products at large. We hope to continue to expand in the USA and collaborate on a national level with different stakeholders in the future to come.
