Organicity in Southeast Asia
Present in Singapore during the first half of September 2022, with a series of very interesting initiatives, the Organicity Project has achieved considerable success overseas. First of all, the Organic Week event took place at a well-known supermarket chain in Singapore; ISETAN, where consumers were able to attend a ‘cooking show’, a series of tastings, and view many beautiful products on display.
To follow, the very important presence at the fair at the FHA Food & Beverage in Singapore, extended over 60,000 square meters, with over 2,000 exhibitors and more than 50 pavilions, with a presence of 35,000 visitors. Here we had the opportunity to establish numerous contacts, thanks also to a dinner aimed at importers with the presentation of the project and several exchanges, in addition to the remarkable cooking show set up by the ICE stand during the fair and in collaboration with our brand partners.
Finally, a rich seminar accompanied by a substantial dinner in Bali led to fruitful dissemination of information, tastings, and reports, for future imports in support of the project. This market is expanding and thanks to these initiatives the European Organic Label is making itself known.
