Discover why the organic baby food market is strategic for the whole sector
Why the organic baby food market is strategic
When we talk about baby food we refer to a variety of products formulated to meet the nutritional needs of early childhood with specific functional characteristics.
The organic baby food market is segmented based on different product type:
- prepared baby food
- dried baby food
- infant milk formula
- vegetable blend pouches
- other products.
Since every parent wants to ensure a good diet for their children, the customers of the organic baby food expect to have the best possible high-quality food.
So it is easy to understand that due to the high-quality expectations, the added value of the organic certified baby food products grows.
(…) parents avoid the foods containing chemicals, which has harmful effects on the body, such as acrylamide capable of causing cancer in children and infants. The presence of harmful chemicals (pesticides, fertilizers, artificial colors, sweeteners, and flavors) in conventional foods consumed by children exhibit a harmful effect on the body*.
Why parents choose organic baby food
Especially during this crisis period of global health, the attention and awareness of what we eat is increasing.
Specifically, the parents’ concerns over children’s’ health are growing.
So, although the organic baby food available in the market is expensive because of the raw material sourcing and production process requirements,
the health benefits of organic food matter the most.
It is clear then, that this is the most important factor that is leading the customers’ choice.
As reported by the Allied Market research report,
Global Organic Baby Food Market was valued at $5,834 million in 2016 and is projected to reach at $11,592 million by 2023, growing at a CAGR of 10.1% from 2017 to 2023.
Other driving factors that influence the sale of organic baby food are:
- increased household income in developing regions is the major
- the robust growth of the distribution channels worldwide
- government initiatives related to organic food production
- increase in working women.
The countries leaders in the organic baby food market
Although North America holds a major share in the organic baby food market, followed by Europe, parents are considering buying premium products for their children, even in developing countries like China.
The Asia Pacific is also expected to see significant growth in the global baby food market in the coming years. The growth of this market in this region will largely be due to the increasing size of the population, the growth of emerging economies, the declining rate of infant death, and the increased awareness of the importance of proper nutrition for babies. India, China, and Indonesia are expected to be the major contributors to the growth of the baby food industry in the Asia Pacific.
It is very interesting the growth also in the online market.
The online mode of sale is expected to grow at a CAGR of 12.9%, owing to increase in smartphone penetration and the usage of internet.
This is why some of the best organic certified companies developed a specific offer of baby food product.
2nd picture: Lisa Fotios from Pexels